Your Next Project Starts Here

Tell us a bit about your idea, and we’ll get back to you with a clear path forward.


Marketing Cloud Account Engagement (Pardot) Packages

Pardot Implementation Packages Comparison
Many businesses struggle to understand what is actually included in Pardot implementation services. Pricing often varies widely, and key setup components are not clearly defined. This leads to delays, rework, and underutilised marketing automation capabilities.
 
Our Pardot implementation services are designed to provide complete clarity from the start. We define scope, timelines, and deliverables upfront so you can confidently launch and scale your B2B marketing automation. Whether you are starting fresh or improving an existing setup, our approach ensures your marketing and sales teams stay aligned.
 
We focus on building a structured Marketing Cloud Account Engagement foundation that supports lead generation, lead nurturing, scoring, and seamless CRM integration. Every setup is aligned with your business goals, ensuring that your marketing automation drives measurable results.
 
Package Introduction:
 
We offer three Pardot implementation packages based on your business needs:
 
Essentials is ideal for businesses that want a fast and structured Pardot setup to start generating and managing leads effectively.
Advanced is designed for growing teams that need scalable campaigns, lead nurturing journeys, and improved marketing automation performance.
Custom is tailored for organisations that require advanced workflows, complex integrations, and a fully customised Pardot implementation.
 

Explore the detailed comparison below to understand what each Pardot package includes and choose the right approach for your marketing automation journey.

Choose the Right Pardot Package

Feature Essentials
£1,500 – £3,000
1 to 2 weeks
Advanced
£3,000 – £7,000
2 to 4 weeks
Custom
Custom Pricing
4+ weeks
Pardot package installation
Business unit configuration
Pardot user and role setup
Sending and tracking domain setup
Salesforce connector configuration
Lead and contact field mapping
Campaign member sync
Custom prospect field setup
Prospect data import or migration
Email template creation
Preference center setup
Forms and form handlers
Website tracking code setup
Automation rules setup
Basic scoring model
Grading configuration
Engagement programs setup
Advanced scoring configuration
List email campaigns
A or B testing setup
Segmentation lists for campaigns
Landing page design and build
B2B marketing analytics dashboards
Third party integrations such as Slack
Custom redirect tracking
Page actions tracking
Custom objects configuration
Dedicated Pardot consultant
Custom campaign strategy planning
Advanced integrations (API / external systems)
Custom reporting dashboards and ROI tracking
Ongoing optimisation and support
Frequently Asked Questions

Everything You Need to Know About Pardot Implementation

Get clarity on pricing, timelines, and implementation scope. These answers will help you make confident decisions and understand how our Pardot services support your business growth.

Our Pardot implementation services include full setup of Marketing Cloud Account Engagement, Salesforce integration, lead management, automation rules, and campaign configuration tailored to your business needs.

Implementation timelines depend on the package. Essentials typically takes 1 to 2 weeks, Advanced takes 2 to 4 weeks, and Custom implementations may take 4+ weeks based on complexity.

Yes, we offer ongoing support, optimisation, and performance tracking to ensure your marketing automation continues to deliver results.

Yes, we tailor Pardot setup to your specific sales processes, lead lifecycle, and marketing goals, especially under Advanced and Custom packages.

Yes, we configure and optimise the Salesforce connector, ensuring seamless data sync between marketing and sales.