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Explore the detailed comparison below to understand what each Pardot package includes and choose the right approach for your marketing automation journey.
| Feature |
Essentials £1,500 – £3,000 1 to 2 weeks |
Advanced £3,000 – £7,000 2 to 4 weeks |
Custom Custom Pricing 4+ weeks |
|---|---|---|---|
| Pardot package installation | ✔ | ✔ | ✔ |
| Business unit configuration | ✔ | ✔ | ✔ |
| Pardot user and role setup | ✔ | ✔ | ✔ |
| Sending and tracking domain setup | ✔ | ✔ | ✔ |
| Salesforce connector configuration | ✔ | ✔ | ✔ |
| Lead and contact field mapping | ✔ | ✔ | ✔ |
| Campaign member sync | ✔ | ✔ | ✔ |
| Custom prospect field setup | ✔ | ✔ | ✔ |
| Prospect data import or migration | ✔ | ✔ | ✔ |
| Email template creation | ✔ | ✔ | ✔ |
| Preference center setup | ✔ | ✔ | ✔ |
| Forms and form handlers | ✔ | ✔ | ✔ |
| Website tracking code setup | ✔ | ✔ | ✔ |
| Automation rules setup | ✔ | ✔ | ✔ |
| Basic scoring model | ✔ | ✔ | ✔ |
| Grading configuration | ✖ | ✔ | ✔ |
| Engagement programs setup | ✖ | ✔ | ✔ |
| Advanced scoring configuration | ✖ | ✔ | ✔ |
| List email campaigns | ✖ | ✔ | ✔ |
| A or B testing setup | ✖ | ✔ | ✔ |
| Segmentation lists for campaigns | ✖ | ✔ | ✔ |
| Landing page design and build | ✖ | ✔ | ✔ |
| B2B marketing analytics dashboards | ✖ | ✔ | ✔ |
| Third party integrations such as Slack | ✖ | ✔ | ✔ |
| Custom redirect tracking | ✖ | ✔ | ✔ |
| Page actions tracking | ✖ | ✔ | ✔ |
| Custom objects configuration | ✖ | ✔ | ✔ |
| Dedicated Pardot consultant | ✖ | ✖ | ✔ |
| Custom campaign strategy planning | ✖ | ✖ | ✔ |
| Advanced integrations (API / external systems) | ✖ | ✖ | ✔ |
| Custom reporting dashboards and ROI tracking | ✖ | ✖ | ✔ |
| Ongoing optimisation and support | ✖ | ✖ | ✔ |
Get clarity on pricing, timelines, and implementation scope. These answers will help you make confident decisions and understand how our Pardot services support your business growth.
Our Pardot implementation services include full setup of Marketing Cloud Account Engagement, Salesforce integration, lead management, automation rules, and campaign configuration tailored to your business needs.
Implementation timelines depend on the package. Essentials typically takes 1 to 2 weeks, Advanced takes 2 to 4 weeks, and Custom implementations may take 4+ weeks based on complexity.
Yes, we offer ongoing support, optimisation, and performance tracking to ensure your marketing automation continues to deliver results.
Yes, we tailor Pardot setup to your specific sales processes, lead lifecycle, and marketing goals, especially under Advanced and Custom packages.
Yes, we configure and optimise the Salesforce connector, ensuring seamless data sync between marketing and sales.