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Marketing Cloud Engagement (MCE) Implementation Packages

MCE Implementation Packages Comparison

Many organisations struggle to operationalise Marketing Cloud Engagement effectively across channels like email, SMS, and push. Without a clear structure, campaigns become fragmented, data remains underutilised, and automation fails to scale.

Our Marketing Cloud Engagement implementation services are designed to bring clarity, structure, and scalability to your marketing operations. We define data models, campaign workflows, and automation journeys upfront so your team can execute seamlessly across channels.

We focus on building a strong engagement foundation using Journey Builder, Audience segmentation, and Data Extensions, ensuring every campaign is aligned with your business goals and delivers measurable impact.

 
Package Introduction:
 

We offer structured Marketing Cloud Engagement implementation packages based on your business needs:

Essentials is ideal for teams starting with multi-channel marketing and looking to set up core campaign infrastructure and data models.

Advanced is designed for growing teams that require scalable journeys, deeper segmentation, and performance optimisation across channels.

Custom is tailored for organisations that need complex integrations, enterprise-grade automation, and fully customised engagement architecture.

Explore the detailed comparison below to understand what each package includes and choose the right approach for your marketing execution and growth.

Choose the Right MCE Package

Feature Essentials
£2,000 – £4,000
2 to 4 weeks
Advanced
£4,000 – £9,000
4 to 8 weeks
Custom
Custom Pricing
8+ weeks
Marketing Cloud org setup & configuration
Business unit configuration
User roles & permissions setup
Salesforce CRM connector (MC Connect)
Sending & tracking domain setup
IP warming strategy & setup
Contact & subscriber data import / migration
Data extension setup & management
Audience segmentation (basic lists)
Advanced segmentation (SQL-based)
Custom data model configuration
Data Cloud (CDP) integration
Email template creation
Preference center setup
Transactional email setup
SMS / MMS setup
Push notification setup
Dynamic content configuration
Automation Studio setup
Journey Builder configuration
Triggered sends setup
Engagement journey build
A/B testing setup
Cross-channel journey orchestration
Einstein Send Time Optimisation
Einstein Engagement Scoring
Einstein Copy Insights
Forms and form handlers
Landing page design and build
Content Builder setup
CloudPages setup
Website tracking setup
Campaign performance dashboards
Marketing analytics (Datorama / Intelligence)
Custom reporting & ROI tracking
Third-party integrations (Slack, Zendesk etc.)
API / external integrations
Digital wallet / messaging tracking
Dedicated Marketing Cloud consultant
Custom campaign strategy planning
Ongoing optimisation and support
Dedicated solution architect
Custom journey & lifecycle design
Enterprise data architecture design
Multi-business unit setup & governance
Advanced personalisation strategy
End-to-end campaign execution support
Priority support & SLA
Ongoing optimisation roadmap
Frequently Asked Questions

Everything You Need to Know About MCE Implementation

Get clarity on pricing, timelines, and implementation scope for Marketing Cloud Engagement. These answers will help you understand how multi-channel campaigns, data structuring, and automation journeys are implemented effectively to support your marketing goals.

Marketing Cloud Engagement implementation services cover the complete setup of your multi-channel marketing foundation. This includes account configuration, data model design using Data Extensions, audience segmentation, and campaign setup across email, SMS, and push channels.

We also configure Journey Builder for automated customer journeys, set up email templates, subscription management, and tracking mechanisms to measure engagement. Additionally, integration with Salesforce CRM ensures seamless data flow between marketing and sales, enabling better targeting and performance tracking.

The timeline for Marketing Cloud Engagement implementation typically ranges from 6 to 10 weeks, depending on the complexity of your requirements. A basic setup with core campaign and data structure can be completed faster, while advanced implementations involving multiple channels, integrations, and custom journeys may take longer.

We define clear timelines at the beginning of the project, ensuring that each phase such as data setup, campaign configuration, and testing is completed efficiently without delays.

Yes, we support complete multi-channel campaign setup using Marketing Cloud Engagement. This includes configuring email campaigns, SMS messaging, and push notifications, all managed through a unified platform.

We ensure that campaigns are not only set up but also aligned with your customer journey, allowing you to deliver consistent and personalised communication across channels. This helps improve engagement, conversion rates, and overall marketing effectiveness.

Yes, we design and customise customer journeys based on your business workflows and lifecycle stages. Using Journey Builder, we create automated journeys that respond to user behaviour, engagement patterns, and business triggers.

Whether it is onboarding, lead nurturing, re-engagement, or retention campaigns, each journey is tailored to ensure relevant communication at the right time, improving customer experience and driving better results.

Yes, we handle full integration between Salesforce CRM and Marketing Cloud Engagement. This ensures that your customer data, leads, and campaign interactions are synchronised across systems.

With proper integration, your marketing and sales teams can work with a unified data view, enabling better segmentation, accurate reporting, and improved campaign targeting. This also supports advanced use cases like triggered journeys based on CRM activity.