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Marketing Cloud Next enables organisations to move beyond traditional campaign execution by combining real-time data, AI-driven insights, and cross-channel engagement into a single unified platform. However, without a structured implementation, businesses often struggle to activate data effectively, personalise communication at scale, and align marketing with customer behaviour.
Our Marketing Cloud Next implementation services are designed to establish a strong data-driven foundation. We configure Data Cloud, unify customer profiles, and enable real-time audience activation to support advanced segmentation and personalised engagement.
We focus on building scalable marketing systems that combine automation, AI, and orchestration, ensuring your teams can deliver consistent, data-backed customer experiences across channels.
We offer structured Marketing Cloud Next implementation packages based on your business needs:
• Growth is ideal for organisations looking to establish a unified data foundation and enable core engagement workflows using Data Cloud and automation.
• Advanced is designed for teams that want to leverage AI-driven decisioning, real-time personalisation, and deeper cross-channel orchestration.
Explore the detailed comparison below to understand what each Marketing Cloud Next package includes and choose the right approach for your data-driven marketing transformation.
| Feature |
Essentials £1,500 – £3,000 1 to 2 weeks |
Advanced £3,000 – £7,000 2 to 4 weeks |
Custom Custom Pricing 4+ weeks |
|---|---|---|---|
| Pardot package installation | ✔ | ✔ | ✔ |
| Business unit configuration | ✔ | ✔ | ✔ |
| Pardot user and role setup | ✔ | ✔ | ✔ |
| Sending and tracking domain setup | ✔ | ✔ | ✔ |
| Salesforce connector configuration | ✔ | ✔ | ✔ |
| Lead and contact field mapping | ✔ | ✔ | ✔ |
| Campaign member sync | ✔ | ✔ | ✔ |
| Custom prospect field setup | ✔ | ✔ | ✔ |
| Prospect data import or migration | ✔ | ✔ | ✔ |
| Email template creation | ✔ | ✔ | ✔ |
| Preference center setup | ✔ | ✔ | ✔ |
| Forms and form handlers | ✔ | ✔ | ✔ |
| Website tracking code setup | ✔ | ✔ | ✔ |
| Automation rules setup | ✔ | ✔ | ✔ |
| Basic scoring model | ✔ | ✔ | ✔ |
| Grading configuration | ✖ | ✔ | ✔ |
| Engagement programs setup | ✖ | ✔ | ✔ |
| Advanced scoring configuration | ✖ | ✔ | ✔ |
| List email campaigns | ✖ | ✔ | ✔ |
| A or B testing setup | ✖ | ✔ | ✔ |
| Segmentation lists for campaigns | ✖ | ✔ | ✔ |
| Landing page design and build | ✖ | ✔ | ✔ |
| B2B marketing analytics dashboards | ✖ | ✔ | ✔ |
| Third party integrations such as Slack | ✖ | ✔ | ✔ |
| Custom redirect tracking | ✖ | ✔ | ✔ |
| Page actions tracking | ✖ | ✔ | ✔ |
| Custom objects configuration | ✖ | ✔ | ✔ |
| Dedicated Pardot consultant | ✖ | ✖ | ✔ |
| Custom campaign strategy planning | ✖ | ✖ | ✔ |
| Advanced integrations (API / external systems) | ✖ | ✖ | ✔ |
| Custom reporting dashboards and ROI tracking | ✖ | ✖ | ✔ |
| Ongoing optimisation and support | ✖ | ✖ | ✔ |
Understand how Marketing Cloud Next helps unify customer data, enable real-time engagement, and drive AI-powered marketing strategies. These answers provide clarity on implementation scope, timelines, and how data-driven marketing can scale effectively.
Marketing Cloud Next implementation includes setting up Data Cloud, configuring unified customer profiles, and enabling real-time data activation. It also involves setting up automation workflows, engagement journeys, and AI-driven features such as predictive segmentation and personalisation.
This ensures that your marketing platform is not only connected but also capable of delivering meaningful, data-driven customer experiences.
Marketing Cloud Next implementation typically takes between 6 to 12 weeks, depending on the complexity of your data architecture and integration requirements. Projects involving multiple data sources, advanced AI configurations, and real-time activation may require additional time.
We define a structured implementation plan to ensure each phase is executed efficiently.
Data Cloud enables organisations to unify customer data from multiple sources into a single profile. This unified view allows for accurate segmentation, real-time targeting, and personalised engagement across channels.
It forms the foundation for advanced marketing capabilities such as AI-driven insights and predictive engagement.
Yes, we configure real-time data activation and event-driven journeys within Marketing Cloud Next. This allows businesses to respond instantly to customer actions, improving engagement and conversion rates.
Real-time engagement ensures that communication is always relevant and timely.
Yes, we implement AI-powered features such as predictive segmentation, engagement scoring, and automated decisioning. These capabilities help businesses optimise campaigns, improve targeting, and deliver personalised customer experiences at scale.